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Kanye West Confirms Album Drop And Previews Song In Beats Ad

Looks as if the Kanye album rumors are true. During the NBA finals Tuesday night, a Beats ad featuring track star Sha’Carri Richardson soundtracked the rapper’s song from his new album….

2016 Coachella Valley Music And Arts Festival - Weekend 1 - Day 1

INDIO, CA – APRIL 15: Hip-hop artist Kanye West performs onstage during day 1 of the 2016 Coachella Valley Music & Arts Festival Weekend 1 at the Empire Polo Club on April 15, 2016 in Indio, California.

(Photo by Frazer Harrison/Getty Images for Coachella)

Looks as if the Kanye album rumors are true. During the NBA finals Tuesday night, a Beats ad featuring track star Sha'Carri Richardson soundtracked the rapper's song from his new album.

The song previewed in the ad is called "No Child Left Behind" and will be on West's new album DONDA which is set to drop Friday, per a tweet from Def Jam.

The rapper is having a listening event for the new album at the Mercedes-Benz Stadium in Atlanta, Thursday. The event will be live-streamed globally by Apple, Def Jam Records announced in a tweet.

This comes after earlier this week the rapper hosted another listening event that was invite-only which was well-documented in a series of tweets by a famed photographer.

Monday night, the Yeezy founder also posted a picture of chains with his children's names, North, Saint, Chicago, and Psalm right before posting the Beats ad.

DONDA follows West's 2019 Jesus Is King album which won "Best Contemporary Christian Music Album" at the 2020 Grammy Awards.

Autumn Hawkins is the National Hip-Hop and R&B writer for Beasley Media, currently residing in New Jersey. Prior to working at Beasley Media, she was in broadcast news as an entertainment producer. When she's not impatiently waiting for Beyoncé to drop new music, she is reading, shopping, or planning a vacation.

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