While the flavor may not be too appealing, the name of this new soda being extremely close to its main competitor sure is interesting…For hot cocoa lovers and Pepsi lovers alike, this new combination sounds like a winter-time dream.
Pepsi took to Twitter mid December announcing their latest concept, “Cocoa” cola. Not to be confused with their competition, Coca-cola, Pepsi’s new drink will have hints of chocolate and marshmallow mixed along with the original recipe.
The company was merely testing out this new flavor in their taste kitchen, but hopped on the internet to say if their tweet reached 2,021 retweets they would release the crazy new flavor in early 2021. It surpassed that goal in a matter of hours.
What’s sweeter than saying “bye” to the worst year ever? Pepsi “Cocoa” Cola - the latest concept from the Pepsi Test Kitchen.— Pepsi (@pepsi) December 17, 2020
Want to try and get your hands on it? 2,021 RTs and we’ll make a batch.#PepsiCocoaCola pic.twitter.com/WbZeGDGxVM
A lot of people find the choice of name ironic, but from a marketing standpoint… if you can’t beat ’em, join ’em!