Georgia: A New Pickleball Franchise Is Coming, Backed By A Familiar Name
We used to see former NFL Quarterback Drew Brees light up the field vs. the Falcons at least once per year. Now Brees is taking over Georgia once again. This Super Bowl champ has backed a new pickleball franchise called The Picklr, and they are set to take over the state with 10 locations opening soon.
While we are still awaiting the towns and exact locations of each Picklr spot to be unveiled, the company has stated that ten Picklr’s are confirmed. In the meantime, let’s dig into what makes this pickleball establishment different. Here is what you have to look forward to.
What To Expect With This New Pickleball Franchise Experience
As you would expect, The Picklr is an indoor pickleball facility with multiple courts. They operate off a membership model similar to that of a gym or your local fitness center.
The Picklr describes themselves and their business model as “The fastest-growing club for the fastest-growing sport.” In fact, they are very transparent about all their expected business growth over the next two years. By looking at their franchise map, you can see that 275 locations across the country are committed.
In terms of actually playing the game, The Picklr offers members an all-encompassing pickleball experience. There’s unlimited play, tournaments, leagues to join, clinics, and member events. Each membership holder can also bring four guests to their club per month. Locker rooms and showers are also an amenity of every club.
As for Drew Brees, the Super Bowl champ has a long history in the franchise business and the sport of pickleball. Brees has shared via his social media handles how he’s played in the NOLA Picklefest. He’s also an owner of Walk-On’s restaurants, Smalls Sliders, and Jimmy John’s franchises. In fact, his world came together in an Instagram post Brees shared in November when Jimmy John’s gifted Brees some customer pickleball gear.
Brees has also promoted the Picklr to his 1.7 million Instagram followers quite a bit lately. Recent posts this week show clips of Brees talking about Picklr expanding to the state of Indiana, a state Brees has ties to as a Purdue alumni.
In many of the states where The Picklr is “coming soon,” they are holding a promotion close to opening for prospective members. By joining the mailing list, you are eligible to become founding members. “The first 150 members to join will get an exclusive discounted rate for life,” they said. You can keep an eye out here for this to open for Georgia residents as the locations progress.
