Looks as if the Kanye album rumors are true. During the NBA finals Tuesday night, a Beats ad featuring track star Sha’Carri Richardson soundtracked the rapper’s song from his new album.
The song previewed in the ad is called “No Child Left Behind” and will be on West’s new album DONDA which is set to drop Friday, per a tweet from Def Jam.
The rapper is having a listening event for the new album at the Mercedes-Benz Stadium in Atlanta, Thursday. The event will be live-streamed globally by Apple, Def Jam Records announced in a tweet.
Kanye West will be releasing his album DONDA 7/23 pic.twitter.com/KPVSzQVwwz— Def Jam Recordings (@defjam) July 21, 2021
This comes after earlier this week the rapper hosted another listening event that was invite-only which was well-documented in a series of tweets series by a famed photographer.
Monday night, the Yeezy founder also posted a picture of chains with his children’s names, North, Saint, Chicago, and Psalm right before posting the Beats ad.
DONDA follows West’s 2019 Jesus Is King album which won “Best Contemporary Christian Music Album” at the 2020 Grammy Awards.