Lil Nas X sure knows how to cause a buzz when promoting his music — the latest being a skit of his “Supreme Court trial” against Nike, who is suing the musician over his Satan Shoes.
The 22-year-old posted on his social media accounts a two-minute long video in which he plays multiple characters in court including the judge, both lawyers and a jury member.
The biggest bomb Lil Nas X dropped was that the teaser for song “Industry Baby” featuring Jack Harlow (which we assume begins playing towards the end of the video), is produced by Kanye West and Take A Daytrip.
INDUSTRY BABY 👶🏾🍼— nope 👶🏾 (@LilNasX) July 19, 2021
(FT. JACK HARLOW)
[PROD. TAKE A DAYTRIP &
Folks on Twitter loved his latest marketing promo:
Every time I think Lil Nas X has set the bar for social media engagement and self-promotion, he clears his own standard. I continue to be impressed by him. https://t.co/9XBXSXs7AA— Comorienne 🇰🇲 (@_ShamGod) July 19, 2021
the devil works hard but lil nas x’s team works so much harder https://t.co/xdaTFIgYa1— yazmin (@yazzyyy_22) July 19, 2021
this man has mastered the internet fr https://t.co/jZmkiRfloi— Mark Clennon. (@thisismarkc) July 19, 2021
This is what happens when a natural-born troll gets a stack of money to play with https://t.co/46MzMJGYn9— Tara Mulholland (@tara_mulholland) July 19, 2021
That's why it sounds so good 😭— DONDA INCOMING!! (@coachyeezus) July 19, 2021
amazing marketing strategy wtf— Flapjack (@f_lapjack) July 19, 2021
This Black queer man cannot be stopped! pic.twitter.com/bxImwsZvOr— Carlos Harris (@carlosjharris) July 19, 2021
“Industry Baby” is set to release this Friday, July 23.