The $890 knit top from Gucci’s Fall Winter 2018 collection covers the bottom half of the face with a red outline that surrounds the mouth, which resembles theatrical make-up that was used mostly by non-black performers during minstrel shows to represent a caricature of a black person during the 19th century.
Late last night, Gucci issued an official apology via their Twitter account and stated that the wool balaclava jumper has been removed from the brand’s online store and all physical store locations.
Many Twitter users, who responded to the wave of news regarding the sweater stated that the brand had full knowledge of what they were doing when put they put the knit top up for sale, especially during Black History Month. Several people have also dubbed the brand as “racist” and that their actions were “bulls***”.
Glennisha Morgan is a Detroit-bred multimedia journalist and writer. She writes about intersectionality, hip-hop, pop culture, queer issues, race, feminism, and her truth.