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It looks like Mr. Carter is looking to take on a new industry.

E! News confirmed that Jay-Z has taken the steps to secure the rights to “Hovino” under his S. Carter Enterprises company.

With the information they received, Jay is looking to add restaurant and café services, carry-out restaurant services, pubs, cocktail lounges, wine bars and more underneath his brand.

We will take a wild guess that the offerings will be healthy-based plant diets, considering the lifestyles that Jay-Z and Beyonce have chosen to live, but not anything has been confirmed when it comes to the menu.

Hovino sounds more like a wine than anything else, but hey, we’re not going to knock it until we try it… Whatever it is.


Amy Cooper is one with the force and the force is with her.