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LOS ANGELES, CA - APRIL 13: Recording artist Eminem performs onstage at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for MTV)

Looks like Eminem is entering into the pharmaceuticals business, at least, fictionally. 

Paul Rosenberg shares a photograph of Yelawolf’s new album, but what is behind the album is what’s important. Sorry, Yelawolf.

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

876 Likes, 37 Comments - Paul Rosenberg (@rosenberg) on Instagram: "Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27!..."

 

See the ad? If the backward E for this new drug isn’t enough for you, how about these helpful clues from the drug’s website:

  • “Seize The Moment” – “Sing For The Moment”
  • “Revival could be ‘music to your ears'”
  • The drug site itself says “In non-clinical studies, 100% of REVIVAL patents experienced AR symptom relief vs. 0% taking a bullsh*t placebo.”
  • “Are allergic to midwestern tympanic stimulators.” Tympanic = part of the ear, Midwestern = Eminem from Detroit, MI = Midwest.
  • Brain Damage as a symptom –  “Brain Damage” as a song from Eminem’s catalog.
  • “Light-leggedness,” “sweaty palms,” “Gluten sensitivity” = “His palms are sweaty, arms are heavy, there’s vomit on his sweater already, mom’s spaghetti.” AKA “Lose Yourself” lyrics.
  • The site lists as a footnote that “REVIVAL does not cause these side effects, but if you have them you should for sure seek medical attention, “I need a doctor.” = “I Need A Doctor,” Eminem, Skylar Grey, Dr. Dre.

 

The beginning of the video says “It’s easy to Lose Yourself,” while the final words in the video on the drug’s website says “With REVIVAL, I won’t waste my one shot.”

I’m sold, well played Eminem and Paul Rosenberg. Well. Played.

 

Amy Cooper is ready to drop bombs, but she keeps on forgetting what she wrote down.