Sephora is a place of pure bliss for beauty lovers, but there are a few less-than-desirable things about venturing to the makeup haven.

Namely, the fact that it requires fighting for a parking spot and then navigating through a shopping mall in order to access the endless supply of beauty goodies. However, the brand is undergoing some major improvements, making it even easier to spend money you don’t have on products you probably don’t need.

The brand has just debuted Sephora Studios. It’s a new concept featuring smaller, stand-alone stores, separated from their typical shopping mall locales.

Sephora Studios will offer makeup enthusiasts a different way to browse, too. This includes a more personalized experience featuring facials, makeovers, and the use of digital tools to help you customize a beauty routine that’s perfect for both your age and your skin tone.

The first store is already open in Boston, with more expected to appear throughout the U.S. later this year.


Lauren Levine is a freelance writer who has contributed to publications and websites including The Charlotte Observer, U.S. News & World Report, American Way magazine, The Huffington Post, Hello Giggles, Bustle, Thrillist, Thought Catalog, and others.